Category: Boats & Gear
Created: Tuesday, 04 February 2014 22:26
Written by Charles Doane
I spent much of last week at the Hawk's Cay Resort in Florida hobnobbing with a large clutch of my fellow marine journos (a.k.a. the "hacks") and an even larger clutch of brand and tech gurus from Navico, the marine electronics conglomerate, courtesy of PR mavens Rus Graham and Andrew Golden (a.k.a. the "flacks"). It was, I think, the largest marine-industry junket I've ever attended, with a total of 24 hacks running around in nine different test boats being chased by two different photo boats. And, yes, of course these chaperoned love-fests are inherently incestuous, but they are also exceedingly educational.
Navico, in case you hadn't noticed, has been in serious PacMan mode and has gobbled up a number of marine-electronics companies over the past several years. In the process it has made itself into the largest player in the recreational market and has distilled what were once seven rather diffuse brands into a pure nucleus of three well-established power brands: Lowrance, Simrad, and B&G. The idea moving forward is that each of these will develop and market products specialized for their respective niches, as in Lowrance = smaller fishing boats, Simrad = larger power cruisers and sport-fishing boats (and also commercial vessels up to 300 gross tons), and B&G (of course) = sailboats.